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Justin Wagner

designer. developer. director creative

Bridgewood Estates

Identity design for a very high end community in Kirkland, Washington(starting 1.5 mil). This community resides in a picturesque location and the product is emmaculate, so I leaned on nature, air, and whitespace to be the basis for the concept. The logo consists of a simple yet detailed serif that feels carefully designed and the letters are kerned very wide to introduce that whitespace and feeling of clean, open air and the large nature-filled lots. The brochure cover uses a faint image of the mountain range as a nod to the nature, but also subdued enough to still promote that whitespace. The stylized mountain is then received as a texture or pattern rather than a focal subject.

In Development

Bridgewood EstatesBridgewood Estates

about me

I’m Justin and Lifefroots is my portfolio.

"Why 'lifefroots'?" Well...justinwagner.com was taken. It was an attempt to play on either the 'fruits of my life' or 'my life roots'. I thought it might linger in mind longer than any other thought I had at the time. It was fine for the time being and it just stuck over the years.

It all started with video...I spent my childhood filming and editing BMX videos of my friends and I. That led me to my video and photographic studies. From there, I fell into working on the web. I am a collector and a completest at heart, so I decided that I needed to learn how to code. I learned HTML,CSS,JS,PHP and worked as a lead front-end dev for a few years. Again as a completist, I moved from web to interface which then led me to focus on the importance of overall user experience. After checking all of those boxes, I returned to design and its role in the overall customer's experience. I am currently working as the ACD of Video and UX at Toll Brothers leading all interactive, digital, and video content.

Aside from brand and clean code, I love bicycles, my cats, technology (part fanboy/part audiophile), history, and anything vintage.

Thank you for your time, and I hope you found at least something interesting here. Want to create something special together?

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