BACKGROUND

Creative Director, XD & Video• Toll Brothers, Inc.

2018–2025

• Drive focus on UX and an improved CX through projects like national brochure initiative and end-to-end customer journey
• Collaborated between departments to drive creative strategy in alignment with company business objectives (corporate/community/regional)
• Directed brand for communities, ancillaries, and re-brand the corporate identity
• Oversaw creative development of event/advertising campaigns, social/email marketing, on/offline collateral, and all video content (marketing, product, B-roll)
• Co-assembled, developed, and mentored a team of creative talent
• Collaborated with department, HR, and Business Improvements in department re-structuring, and helped to create new process, workflows, and documentation

Sr. Art Director / Lead Front-End Developer • Toll Brothers, Inc.

2007–2018

• Owned high profile projects such as corporate-wide branding of VR/VR spaces, mobile sales centers, NYSE content, and launched first corporate brand guidelines
• Partnered with and directed outside agencies such as Pentagram, Brooklyn United, PixieDust, Archer, HS+G, Gauger, Manlove, Evolution Ventures
• Designed, ideated, UX, and co-developed on all Toll Brothers client facing applications and websites. Examples: TollBrothers.com, iOS/Android App, Touch Screen Sales Kiosk, Design Your Own Home, Virtual Kitchen, Kitchen360, Pardot Prospect Journey, Event Landing Page system, Internal Comm Platform etc.

Web Designer • Pfizer

2006–2007

• Collaborated with departments to create internal and external marcom

Creative • Lifefroots

2004–2019

• “One-man shop” providing omni-channel solutions and brand development to clients across the globe such as: Oswalds Mill Audio (OMA), SoundLab, David D’Imperio, Fleetwood Sound Co., Analysis Plus, Soundlux Audio, Little Devil Brand, Orchid Footwear, BMXLife, Marla Duran, Paula Hian, Cynthia van Elk, Moravian College etc.
• Lifefroots has partnered with talented partners such as: Princeton Design, Bergie Creative Group, 24/7 Media Solutions, Pitbull Marketing Group, Barr Design, Reda Films, Rodale, Cadient, etc.