Justin Wagner

designer. developer. director creative

Pacifica San Juan

Identity design for a very high-end master plan community in Southern California(starting 1.5 mil). This San Juan Capistrano community resides in a location with great coastal views, so we combined ample whitespace with softer assets that played on the sea. We introduced a sketched shell with watercoloring, as well as additional watercoloring textures to allude to sea mist and waves without ever having to be focal about them. The intent of the watercolor and cool temperature was a deliberate choice to curb any 'uncleanliness' associated with the ocean to the Asian buyer. The logo was inherited from the master plan, but we still adjusted letter spacing and typeset the subline in our Gotham typeface. The collection logos then flipped the Garalde Serif/over Gotham combination. Below these screen captures were also the other presented concepts alongside the chosen favorite: 1 a little more whimsical, CA Asian-art inspired vibe, and the other a little more modern and bold.

Live Website

Pacifica San JuanPacifica San JuanPacifica San JuanPacifica San JuanPacifica San JuanPacifica San JuanPacifica San JuanPacifica San JuanPacifica San JuanPacifica San JuanPacifica San JuanPacifica San JuanPacifica San JuanPacifica San Juan

about me

I’m Justin and Lifefroots is my portfolio.

"Why 'lifefroots'?" Well...justinwagner.com was taken. It was an attempt to play on either the 'fruits of my life' or 'my life roots'. I thought it might linger in mind longer than any other thought I had at the time. It was fine for the time being and it just stuck over the years.

It all started with video...I spent my childhood filming and editing BMX videos of my friends and I. That led me to my video and photographic studies. From there, I fell into working on the web. I am a collector and a completest at heart, so I decided that I needed to learn how to code. I learned HTML,CSS,JS,PHP and worked as a lead front-end dev for a few years. Again as a completist, I moved from web to interface which then led me to focus on the importance of overall user experience. After checking all of those boxes, I returned to design and its role in the overall customer's experience. I am currently working as the ACD of Video and UX at Toll Brothers leading all interactive, digital, and video content.

Aside from brand and clean code, I love bicycles, my cats, technology (part fanboy/part audiophile), history, and anything vintage.

Thank you for your time, and I hope you found at least something interesting here. Want to create something special together?

This site was designed on a using and built with utilizing javascript css3, and .

contact me

You've made it here! Feel free to send any questions or comments. I look forward to hearing from you.

get in touch

© 2020 Justin Wagner Lifefroots. All Rights Reserved