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Justin Wagner

designer. developer. director creative

Sereno Canyon

Identity design for a modern community in Scottsdale, Arizona. All three presented concepts play to the open peacefulness of the location along the with the exquisite details of the home designs themselves. Each concept was framed through different buyer profiles to really cater to what mattered most to that specific segment: impressions of details, relaxation/restoration, and destination living/social life. The approved concept was the minimal contemporary approach using macro photography in outlines of natural objects. The condensed uppercase logotype was also minimal take on the forms of canyons and the saguro.

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about me

I’m Justin and Lifefroots is my portfolio.

"Why 'lifefroots'?" Well...justinwagner.com was taken. It was an attempt to play on either the 'fruits of my life' or 'my life roots'. I thought it might linger in mind longer than any other thought I had at the time. It was fine for the time being and it just stuck over the years.

It all started with video...I spent my childhood filming and editing BMX videos of my friends and I. That led me to my video and photographic studies. From there, I fell into working on the web. I am a collector and a completest at heart, so I decided that I needed to learn how to code. I learned HTML,CSS,JS,PHP and worked as a lead front-end dev for a few years. Again as a completist, I moved from web to interface which then led me to focus on the importance of overall user experience. After checking all of those boxes, I returned to design and its role in the overall customer's experience. I am currently working as the ACD of Video and UX at Toll Brothers leading all interactive, digital, and video content.

Aside from brand and clean code, I love bicycles, my cats, technology (part fanboy/part audiophile), history, and anything vintage.

Thank you for your time, and I hope you found at least something interesting here. Want to create something special together?

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