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Justin Wagner

designer. developer. director creative

Sereno Canyon

Identity design for a modern community in Scottsdale, Arizona. All three presented concepts play to the open peacefulness of the location along the with the exquisite details of the home designs themselves. Each concept was framed through different buyer profiles to really cater to what mattered most to that specific segment: impressions of details, relaxation/restoration, and destination living/social life. The approved concept was the minimal contemporary approach using macro photography in outlines of natural objects. The condensed uppercase logotype was also minimal take on the forms of canyons and the saguro.

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about me

Thanks for dropping by! I’m Justin and Lifefroots is my portfolio.

"Why 'lifefroots'?" Well... justinwagner.com was taken. From there I thought it was a play on either the 'fruits of my life' or 'my life roots'. I thought this might linger in someone's mind longer than any other thought I had at the time. It was fine for the time being and it just stuck over the years. Getting that out of the way, my passion for design is most likely the reason you are here. If so, that's great, because it's a large part of who I am.

It all started with video...I had spent my childhood filming and editing BMX videos of my friends and I. That led me to my double major in video and photographic studies. From there, I fell into working on the web. I am a collector and a completest at heart, so I decided that I needed to learn how to code. I learned HTML,CSS,JS,PHP and worked as a lead front-end dev for a few years. Again as a completist, I moved from web to interface which then led me to focus on the importance of overall user experience. After checking all of those boxes, I returned to design and its role in the overall customer's experience. I am currently working as the Senior Art Director at Toll Brothers leading all interactive, digital, and video content.

Aside from brand and clean code, I love bicycles, my cats, technology (part-fanboy part audiophile), history, and anything vintage.

Thank you for your time, and I hope you found at least something interesting here. Now let’s create something special together.

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contact me

For some reason or another you have made it here, and I'm glad that you have. Feel free to send me any questions, comments, concerns, or job inquiries. I look forward to hearing from you.

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© 2019 Justin Wagner Lifefroots. All Rights Reserved