lifefroots

Justin Wagner

designer. developer. director creative

Sereno Canyon

Identity design for a modern community in Scottsdale, Arizona. All three presented concepts play to the open peacefulness of the location along the with the exquisite details of the home designs themselves. Each concept was framed through different buyer profiles to really cater to what mattered most to that specific segment: impressions of details, relaxation/restoration, and destination living/social life. The approved concept was the minimal contemporary approach using macro photography in outlines of natural objects. The condensed uppercase logotype was also minimal take on the forms of canyons and the saguro.

Oswalds Mill Audio Pierhouse at Brooklyn Bridge Park

about me

I’m Justin and Lifefroots is my portfolio.

"Why 'lifefroots'?" Well...justinwagner.com was taken. It was an attempt to play on either the 'fruits of my life' or 'my life roots'. I thought it might linger in mind longer than any other thought I had at the time. It was fine for the time being and it just stuck over the years.

It all started with video...I spent my childhood filming and editing BMX videos of my friends and I. That led me to my degrees in video and photographic studies. From there, I fell into working on the web. I am a collector and a completest at heart, so I decided that I needed to learn how to code. I learned HTML,CSS,JS,PHP and worked as a lead front-end dev for a few years. Again as a completist, I moved from web, to interface, then to a focus on the experience. I'm currently working as the ACD of Video and UX at Toll Brothers leading all interactive, digital, and video content.

Aside from design, I also love bicycles, tech (part fanboy/part audiophile), history, junk, and anything vintage.

Thanks for the time, and I hope you found something interesting here. If so, want to create something special together?

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contact me

You've made it here! Feel free to send any questions or comments. I look forward to hearing from you.