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Justin Wagner

designer. developer. director creative

Winter Campaigns

The goal was create cohesive sets of collateral for a group of winter-released campaigns to be used throughout the year starting in December. We created the assets and applications of each piece and in each campaign so that any community across the country can pick these up, change dates and logos, and have something to increase leads and traffic. The campaigns that use lifestyle photography also needed to be stylistically treated in a way that these could easily work when one shot was switched out to another that was more relative to that community, demographic, & segmentation.

In Development

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about me

I’m Justin and Lifefroots is my portfolio.

"Why 'lifefroots'?" Well...justinwagner.com was taken. It was an attempt to play on either the 'fruits of my life' or 'my life roots'. I thought it might linger in mind longer than any other thought I had at the time. It was fine for the time being and it just stuck over the years.

It all started with video...I spent my childhood filming and editing BMX videos of my friends and I. That led me to my video and photographic studies. From there, I fell into working on the web. I am a collector and a completest at heart, so I decided that I needed to learn how to code. I learned HTML,CSS,JS,PHP and worked as a lead front-end dev for a few years. Again as a completist, I moved from web to interface which then led me to focus on the importance of overall user experience. After checking all of those boxes, I returned to design and its role in the overall customer's experience. I am currently working as the ACD of Video and UX at Toll Brothers leading all interactive, digital, and video content.

Aside from brand and clean code, I love bicycles, my cats, technology (part fanboy/part audiophile), history, and anything vintage.

Thank you for your time, and I hope you found at least something interesting here. Want to create something special together?

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